Sunday, February 12, 2006


The Udder Side

The one Super Bowl ad that you didn't see because it wasn't allowed to run in the USA was more PSA than ad.

People for the Ethical Treatment of Animals (PETA) the leading US animal rights campaign organization continues to push the envelope.

Declaring war on milk is a cause unlikely to win many converts. On the other hand, depicting drunk, young women pulling off their tops is more or less guaranteed to hold the momentary attention of close to 50 per cent of the planet.

That appears to be the logic behind the latest advertising campaign from. The ad may offend some, but the parody is sure priceless.

FYI - Yes that is Pete Sweaty - a.k.a. Alec Baldwin - doing the voice in the milk history video.

Milk Gone Wild - not to be confused with Girls Gone Wild.

Funny how PETA advocates for respect animals when all of their add campaigns center around the exploitation of women...thats what I call pulling a 'harper'
I also wonder if PETA has thought hard enough about there target audience for these ads. My limited understanding of effective advertising has shown that ads built on grossing out or shaming your audience rarely work. I think PETA is more concerned with being in the press than with being effective.

Another example of this is the "I'd rather go naked than wear fur ads." PETA was so concerned with getting celebrities like Cindy Crawford to do these ads, they didn't do a good job of seeing how concerned the celebrities really were. Guess who is a spokesman for a line of fur coats these days, of course you know, Cindy Crawford.
Post a Comment

<< Home