Moldy Peaches

Pepsi is teaming up with pop culture icon, David Hasselhoff aka The Hoff - check out his website, it is worth at least one laugh - for its latest summer campaign.

The Hoff, as he now calls himself, is best known for his role in Knight Rider and more recently directing, producing and starring in the hit TV series Baywatch. Since the 1990s, however, his face has been famous the world over - minus North America, the United Kingdom, South Amercia, ok just Germany, France, Japan and a few other Asian countries for his singing. Lately, the Hoff has been popping up in inboxes around the globe creating Hoff Hysteria.

Pepsi Australia marketing director, Tony Thomas said: “The Hoff embodies the ‘Dare For More’ attitude because he doesn’t take himself too seriously. The amazing thing about the Hoff phenomenon is it transcends all age groups.”

The Hoff joins stars such as Beyonce, Madonna, Delta Goodrem, Robbie Williams, Jennifer Hawkins and Sonny Bill Williams as an Australian Pepsi celebrity ambassador. The summer campaign launched in late December 2005.