Wednesday, February 15, 2006

 

Drink up

Canada's trade surplus in beer with the United States has exploded in the past few years as Canadian beer producers have made inroads into the US market.
A new report released by Statistics Canada shows that beer from Canada is among the top-selling imported beers in the United States, ranking third after Mexico (read: Corona) and the Netherlands (read: Heineken).

Canada's annual beer exports to the United States rose following the implementation of the Canada-US Free Trade Agreement.

The report also outlines how the increase in Canada's beer exports south of the border has far exceeded the modest rise in beer imported from the United States in recent years resulting in a growing trade surplus.

Americans love Canadian beer for various reasons, but none more so than the obvious - more alcohol content. I am sure that much of this surplus can be pinpointed to the under 35 crowd.

Frat houses across the US contributing to Canada's GDP.

Comments:
Actually, Shaky, the alcohol thing is a myth. The Americans measure by weight, we measure by volume. In the end it's about the same. (Ethol alcohol being lighter than water)

ABV = 1.25 * ABW
ABW = 0.8 * ABV

I won't say that Bud/Millar/Coors having a 4% as opposed to a Labatt Blue having a 5% doesn't impact sales, just that it's a mental thing, not a physical reality.

I should also note that I don't know how CDN exports are labelled. They may be labelled in ABW in the US, which would negate the percentage difference.

Cheers,
lance
 
Glad you mentioned this, Lance. It's about taste. Canadian beer has more flavour than American beer, and this has nothing to do with alcohol content (labelled ABW, I believe I noticed the last time I was down there).
 
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