Wednesday, June 29, 2005

 

Waiting on the trickle down

It has happened on Canadian and U.S. colleges and universities so I guess nobody should be surprised that "naming rights" are hitting primary and secondary schools in the United States.

A suburban Detroit school district has decided to sell naming rights to buildings and athletics facilities. The Board of Education for Plymouth-Canton schools unanimously decided Tuesday night to allow the district to sell the rights.

A growing number of North Amercian jurisdictions are establishing similar policies that allow for naming football stadiums, soccer fields and schools after corporate donors. These decisions are being made since various levels of governments are not properly funding education.

The district wants to assure everyone that the naming craze will be subtle and not an advertisement for select companies. The Board indicates there could be hyphenated names for schools, which may include a school name with a mention of a corporate sponsor. Board members are, however, adiment that there will be so "Pepsi Elementary" or "SBC Elementary" They do, however, admit that one could see "Dodson Elementary - presented by SBC" Apparently, they also believe that women can be half-pregnant.


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